Wednesday, December 25, 2019

Marketing Concept Report Marketing Essay - 1392 Words

Marketing Concept Report The world today has become a global village, and this has necessitated better marketing strategies to ensure the success of any business. Marketing has become very dynamic with many plans that are all designed to ensure a business survives in its market in this day of fierce competition. The markets have become a place of change or die, and that is why there are so many strategies such as segmentation, customer satisfaction, and consumer relationship management among other key strategies. All the strategies help a business to achieve its corporate objectives and gain a competitive advantage against the rival enterprises in its industry. Segmentation Every enterprise in any industry has identified the target market that composes their customer base. The strategy that divides this market into homogenous groups that have similar characteristics is segmentation. Segmentation helps an organization to concentrate its marketing energy and force on their most promising set of customers to ensure that they gain a competitive advantage (Goyat, 2011). The marketer can understand the needs of the target market better, their wants and demands. The idea of market segmentation was developed around the 1950s by a great thinker, Wendell R. Smith, (Goyat, 2011) who said that â€Å"Market segmentation is to divide a market into smaller groups of buyers with distinct needs, behavior or characteristics, who might require separate products or marketing mixes.† The globalShow MoreRelatedNike Markeing1333 Words   |  6 PagesModule 1: Marketing Assignment [pic] Date for Submission: 15th September 2010 To achieve a pass in this unit the learner must: LO1: Investigate the concept and process of marketing LO2: Explore the concepts of segmentation, targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to applyRead MoreMarketing Mix1631 Words   |  7 PagesIntroduction The report is tasked to take an in-depth look at the marketing environment in which our chosen organization, bskyb operates within. The report is further tasked to identify why complacency should have no place in the complex competitive market in which bskyb operates. In order to address the issues at hand, the report will establish and identify the elements of bskyb marketing mix and outline the necessity to continuously â€Å"explore various possibilities of improving their activitiesRead MoreA Research Report on Marketing of Sports Goods Products1330 Words   |  6 Pages5 years period from 2002-2007. MARKETING Marketing is challenging and exciying. The solving of marketing problems requires insight, experience and analytical ability. Take the case of a company faced with the problem of increasing its sales. Increase in the sales at the expense of profits may not be a desirable objective. Again there are many ways in which sales can be increased e.g. by finding new customers or selling more to existing customers. MARKETING STATEGY The word â€Å"Strategy† hasRead MoreComparative Research On Green Marketing Essay1071 Words   |  5 PagesComparative research on green marketing in the food industry of China and U.S. -- based on Mengniu and Kellogg Literature review This review will consider the following aspects: The first is a general background of China and U.S. food market. The second illustrates the green marketing concept. The third describes the problems existing in the food industry of practicing green marketing. Finally, the aim of the project is stated. 1.1 Background of China andRead MoreBusiness Analysis : Kellogg Company1654 Words   |  7 Pageswhich are Wuhan Frealth, Arla, Danone and so on (Labreport, 2008). The local alliances offer Mengniu with the opportunities to build a capillary distribution network and help the company be the sole supplier for Starbucks (a pioneer in the green marketing area) outlets within the China. The international partnership helped Mengniu enter the overseas market and learnt many advanced methods on reducing the carbon emissions during the transportation. Kellogg’s case study Introduction Kellogg companyRead MoreHow to Lay Out a Marketing Assignment1054 Words   |  5 PagesHNC Business Marketing Unit 1 Summary of learning outcomes To achieve this unit a learner must: 1 Investigate the concept and process of marketing 2 Explore the concepts of segmentation, targeting and positioning 3 Identify and analyse the individual elements of the extended marketing mix 4 Apply the extended marketing mix to different marketing segments and contexts. Assignment 1 To get you started! NOTE: ALL WORK MUST BE REFERENCED USING THE HARVARD SYSTEM OF REFERENCING!NOT thisRead MoreImpact Of Marketing On International Marketing1194 Words   |  5 PagesIntroduction 1 Company background and situational analysis in the context of international marketing environment 1 Impact of culture on international marketing strategy 1 Current marketing strategies of the corporation by taking into account the context of marketing research 2 Companies international market selection and entry strategies and marketing mixes 2 The influence of Electronic and digital marketing in an international context on the company’s current and future activities 2 Future directionsRead MoreMarketing Concepts Based On An Article Essay1488 Words   |  6 Pagesbusiness report is to deepening the comprehending and understanding of marketing concepts based on an article. It was found five marketing concepts, however, this report will discuss three out of five marketing concepts that implies between price, product and brand. The most important concept based on the article is prices which will represent marketers’ value in the product or services and maintain demand and supply relationship. Introduction This business report is focusing on marketing conceptsRead MoreHow Exhibition Organizers Use Social Media1242 Words   |  5 Pagesaudience with social media while marketing of event; which tools are the most suitable for social media management, and how to create a social media strategy? Event promotion and marketing is an integral part of event planning, especially, with regards to ensuring that an organization plans and executes and event successful. It is very crucial in attracting the attention of the targeted audience to an event. In fact, information flow must be ensured, a part that event marketing and promotion plays and importantRead MoreManagement Functions And Functions Of Management1381 Words   |  6 PagesPlanning ïÆ'Ëœ Organizing ïÆ'Ëœ Staffing ïÆ'Ëœ Directing ïÆ'Ëœ Controlling INTRODUCTION TO MARKETING MANAGEMENT Earlier there was no difference between marketing and selling. But modern age is the age of globalization where marketing has a separate meaning than mere selling of goods and services. The term â€Å"marketing† means the process involved in matching the goods and services with the market and interacting thereof. Marketing is a social process by which individuals and groups obtain what they need and want

Tuesday, December 17, 2019

The Role Of Gender Challenging Role Models - 1710 Words

The use of gender challenging role models in the classroom is a method I am going to use during my final professional practice and during my year as a Newly Qualified Teacher (NQT). I am going to use these demonstrate to both girls and boys that the media depiction of success is not accurate and that success can be measured in various ways. Role models such as Marie Curie, Dian Fossey and Mary Anning are good historical figures to use but children could see these as dull despite their achievements. Although I do consider the use of these women as role models important, I feel that a role model who children can relate to and that they see in everyday life would be more successful in challenging gender stereotypes. To encourage girls’†¦show more content†¦The importance for teachers to be positive role models is set out by the government in the Teachers’ Standards (Department for Education, 2011). I believe, as a male teacher, that there is an extra responsibilit y for me to model gender neutrality. I believe it is important for the boys in my classroom have both a positive masculine role model and a male figure in their life that is not afraid to embrace ‘so-called’ feminine aspects of life. I would like the boys in my classroom to understand that there are not boy jobs and girl jobs both in school and at home. I will model this by explaining my role at home; doing the dishes, hoovering, ironing and being a family man; activities that some may see as not very masculine. I will show that there is no such thing a ‘girly’ colours by wearing a pink shirt from time to time. Most importantly I would like to challenge boys’ perception that education is feminine. Although research totally refutes the assumption that boys’ attainment improves when they are placed with a male teacher (Drudy, 2008; Francis et al, 2008; Read, 2010), There seems to be a particular kudos that some male teachers get from children. W hether this is due to their minority status in primary education (National Union of Teachers, 2016) or due to masculinity being given a superior social standing (Skelton, 2011a). Consequently, it important for male teachers to use thisShow MoreRelatedThe Dynamics Of Gender Formation1034 Words   |  5 Pages The Dynamics of Gender Formation Although some people believe that the sex role theory or the socialization model of gender as a process, in which we absorb instructions prescribed by the social institutions to act in the acceptable way to our biological sex, is a trivial issue, it is in fact crucial in terms of today’s concern over the gender formation. This significance is accurately noticed by Raewyn Connell, a renown sociologist who proclaimed her views in the essay â€Å"Gender in Personal Life†Read MorePerforming Gender And Being In Nepantla. In Judith Butler’S1466 Words   |  6 PagesPerforming gender and being in Nepantla In Judith Butler’s Performative Acts, and Gloria Anzaldà ºa’s Light in the Dark, they explore concepts of the performance of gender and sexuality, and clashes between one’s identities they impose upon themselves, and the structure of identities imposed upon them by external actors. In both works, there’s a push by the authors to redefine gender and sexuality performances in ways that radically challenge the social norms. While there is much value in alteringRead MoreMale Professional Roles1630 Words   |  7 Pagesresearch. The Day-care trust (2012) suggested several benefits of placing men in the early years sector. It is stated that having male workers would benefit the setting by providing positive role models to both the boys and the girls, these benefits included; representing men, challenging the male gender role and the eradication of the male stereotype. They also stated that it would be beneficial for the fathers to have a male teacher to socialise with in a setting and that including men would enhanceRead MoreAdolescence : A Social And Cultural Construct1639 Words   |  7 Pagesbiological, psychological, and social challenges. This challenging, and important time in between childhood and adulthood has caused a lot of interest in the psychological field and a number of theories have been developed in order to try and explain the different stages of development. One of the most significant models of psychosocial development was created by Erikson (1963) and the stage related to adolescents is known as the â€Å"Identity vs. Role-Diffusion†, where the one is in constant pursuit ofRead MoreThe Importance Of Social Justice Is Universal Across Educators1224 Words   |  5 Pageskinder friend, who was not accustomed to seeing his friend play in that area of the room. Body Psychologists have found that attitudes that are the most difficult to change are ones connected to ones identity. ‘Absolutely central to identity is gender’ (Educating boys - and girls 2010). The kind of social injustice being explored greatly impacts a child and their self worth, self-confidence and what they eventually conceive to be their identity. Therefore, ‘what is usually referred to as our identityRead More Culture, Race, and Gender in Sports Essay696 Words   |  3 PagesCulture, Race, and Gender in Sports When a person of a specific gender enters a non-traditional sport for their gender/sex, many social and moral issues will arise challenging that person involved in that particular sport. The intentions of the individual will be questioned as well as their personal interest in the sport. Before any of these questions are asked, there must be a redefinition of gender roles, femininity, and masculinity. In order for a person to enter a non-traditional sport forRead MoreThroughout The History Of The United States, The Concept1686 Words   |  7 Pagespursue their own education and careers, the concept of marriage has become challenging, causing two people who value independence so heavily to have to come together as one, and share resources. Because of this, a common issue that both women and men in a married relationship struggle with is having the women being the breadwinner of the family. This is viewed and taken as problematic, because of ideas surrounding gender, along with the stresses that being a breadwinner in the family brings, letRead MoreThe Article By Letting Clare1430 Words   |  6 Pagesmore traditional role of ‘farmer’s wife’ making a point that this is a very important distinction. She summarizes Claire’s argument â€Å"that in a more productivist, or conventional model of agriculture she would not be recognized as a farmer† (Trauger, 2004), thus underlining how sustainable agriculture provides a medium that empowers women to carve a niche for themselves, in an otherwise male dominated work space. Argument: The author argues â€Å"that productivist agricultural models marginalize womenRead MoreChallenges for Women in Leadership Roles1121 Words   |  5 PagesChallenges for women in leadership roles A recent study by the Australian Government Department of Social Services (2008) looking at the challenges facing women in leadership roles highlighted the following areas as being significant; †¢ Culture - What are the forces that lead to a male dominated culture in this organisation? What does the term male-dominated culture really mean? What does cultural fit connote in this organisation? Does the concept of cultural fit perpetuate homogeneity and withRead MoreThe United States1489 Words   |  6 Pagesintrinsic entitlements as Americans. The word equality refers to a multitude of ways citizens can be viewed and treated equally. Political equality means citizens have an equal voice in the choices and outcomes of government actions regardless of race, gender, religion, sexual orientation or creed; everyone is regarded as equal in the governmental sphere. ...the idea that each person, being of equal intrinsic value as other human beings, carries the same weight in voting and other This also signifies

Monday, December 9, 2019

College Dorms Essay Example For Students

College Dorms Essay College Dorms Message:The inventor of dormitorieslets find him, make him pay for the travesties hes visited on Americas youth, and force him to listen to Matchbox 20. Cant you see him designing these hellish stacks of humanity many years ago? From the sidewalk he raised his hands triumphantly and said, It shall be like the projects with less violence and more marijuana! He then took lumber and Elmers Paste, as it is often called, to create these pet carrier sized rooms that we live in. You wanna know why people from the projects hardly ever go to college? Its because they dont want to leave their lush surroundings. The actual term dormitory is of course derived from the Latin term for sleep, which is appropriate because that is all you have space to do. You have to do it standing up in the bathroom sink but it can be done. The luckier students have space to scratch their assses but the windows have to be open and their roommates have to be gone for the weekend. When you go home the closets even feel like a gymnasium, and you can romp around in the bathroom like a horny antelope. I cant imagine the kids who brought everything they own to the dorm. I brought like a condom and a sock. Next semester I hope to have a towel and the other sock. I also need a new condom. Forget having space to sleep. Who sleeps anyway? Nobody on my campus. I think its a rule. This one kid tried but no one knows what happened to him. Lets just say his floor mates never saw him awake again. I feel like Im a member of the national insomnia coalition. 0ur agenda involves a lot of Frappaccino and staring at the test pattern on TV. Its like this strange pseudo-vampire lifestyle. Did you know that if you stay up late enough they playthe Tonight Show over again and it still isnt funny? No sleep really fucks with your eating habits too. Every night at 2 in the morning you get as hungry as a Bosnian and you have to go to the vending machine to watch the one bagel spin in the carousel of salmonella. People have White Zombie playing until 5 AM, which to me really encompasses my mood at 5 AM. I could be listening to Kenny G and it would seem hardcore at 5 in the morning. It doesnt matter because you still cant get an open clothes drier minutes before sunrise. Theres like this one chick whos always tying up an entire drier with like one pair of panties. I let it slide because it gives me an opportunity to watch hypnotically tumbling panties. The worst is when she turns out to be morbidly obese and you have to vomit in your laundry basket. Not that the dryers work anyway. I could fart on my laundry and get it drier than the converted toaster ovens that the university supplies. Dry jeans? Forget about it. I had to convert mine to a deep-sea wet suit. So what if you want to leave the dorm? Get ready for a chore. Youll need keys, ID, bag, books, a map, an umbrella, sunglasses, insulin, a snake bite kit, mace, a pack mule, and an Algonquin Indian translator (Miami students you know what thats all about). Then you have to go walking through the building kissing the asses of all the dweebs you live with and holding the door for anyone in the same county. Whats with the door holding policy? Like opening a door requires a spotter. If youve got arms, a coordinated foot, or useful nub, open your own God damn door. No matter where you go you have to use these gerbil-on-a-wheel elevators. I could climb up the side of the building with a corpse tied to my johnson in less time than it takes for the door to close. Then you have to fucking march for miles from your d orm which is conveniently placed on the fucking opposite side of the campus from any building that is fucking remotely important. People on roller blades I accept, people on bikes I have urges to clothesline but tolerate, but people on skateboards have a value just below medically retarded nazis. It must be explained to them that skateboards were cool when we were 11 and even then they werent that cool. Where are you headed? Probably to get something to eat at the dining hall. The only dish they havent fucked up is Lucky Charms. I think the university supplies them with a blender and unlimited horse meat mixed with some retired circus animals. The key to making the menu fresh and exciting is the food coloring. Thecharming and buck-toothed lunch ladies, who have more facial hair than your father ever will, proudly announce, Yesterday we had chicken nuggets and today we present to you blue chicken chunks that are totally unrelated to the nugget dish we served you just yesterday. We ar e serious, they have nothing to do with each other. I stake my hair net on it. You can have extra blue in yours.. And the ladies (who really seem to love living in the exciting scooping career) refuse to serve more than what fits on a toothpick. You cant just ask for a large portion, you have to ask for more than the offensive line could consume this semester. Then you get a second blue nugget. Remember how excited the potato bar got you the first week? Now the potato bar makes you homicidal. (What are bacon flavored bits made of?) Then you get to come home to your room. Mine is called asuite,which is a pretty cruel manipulation of the English guage. I get to spend time with the closet case that the boarding office apparently found compatible with me. Hes like Chewbaccas considerably less attractive estranged midget cousin. A wookie also has better control of the English language. My roommate is another rant all together. Most people get one of two kinds of roommates, the one who sh arpens knives while he watches you sleep (mine), and the one who asks you what its like to go outside (also mine). My suitemates next door live an intensely Rastafarian lifestyle. In an attempt to put Cheech and Chong to shame, their bong is a centerpiece of the room that they clean with wadded textbook pages. They smoke to Bob Marley at 5 AM on Wednesday nights which is a little too hardcore but you have to love their dedication to the sport. End your dorm day by hopping in the shower. Its as big as a Tupperware container. It has 3 temperatures, fucking hot, really fucking hot, and nuclear. Whenever somebody flushes a toilet on the campus the temperature goes to skin removal levels and I go blind for a few minutes. I swear it is connected to every toilet. My brother flushed the toilet at home last week and I called him to tell him to be a little more considerate. The bathroom is as fast food restaurant urinal cake and after the average college student pressure washes the shitter wi th a bottle of Vodka its as clean as any bus station. Ive given up on cleaning in the bathroom and Im disinfecting myself. A quick spray down with Lysol Direct and my body is fresh and repellent to several bacteria. Bottom line. Turn up the music and try to get high off the fumes coming from under the bathroom door because they never share. The best days of our life will be over soon.

Monday, December 2, 2019

World Essays - English-language Films, , Term Papers

World War 1 " I am young, I am twenty years old; yet I know nothing of life but despair, death, fear, and fatuous superficiality cast over an abyss of sorrow..." All Quiet on the Western Front, written by Erich Maria Remarque, is a vividly horrific verification of what went on at the front of World War I. It goes deep into the souls of the men that were sent out to ?heroically' fight for their country. It follows the lives of these men, young and old, that were forced to turn from everything that was ever important to them in their lives. These men risked everything that they had, especially their lives. As this story begins, Paul Baumer, a nineteen-year-old boy that volunteers to enlist in the German army of World War I, is thought to have a very creative mind and a positive outlook on his life. He loved school and most of all he loved to write. Paul wrote many stories as well as poetry, currently he was working on a play entitled "Saul". This was his escape from the world. Paul had always had an idealistic view on the war, at least that what he was taught to believe. He and his classmates were made to believe that fighting for their country was heroic and highly respectable. Kantorek, the boys' head school master, drilled these thoughts in their minds and made them think that that enlisting and fighting were their only options. The boys took every word that Kantorek spoke to heart and soon enlisted in the German army to fight in World War I. After all, how were they to know what this war had in store for them? Drills, drills, and more drills. The soldiers were being ?prepared' for life at the front. Paul is tired, very tired. He and his classmates are reluctant about the whole fighting situation now. But they still had no idea what they were in for at the front. Nothing could prepare them for it. They are scared. Paul doesn't know how to react, nor does he know what to think, he is frozen with fear. Kantorek never mentioned the killing, or the blood, or the mud. It all takes so much out of a man's soul. The death of their friend/classmate, Kemmerich, is hard for boys to take, but they continue to be optimistic. Death is so common for them now as they have come to know it very well. Instinct is the biggest factor in Paul's life now, as well as the lives of the other men fighting in this sickening war. They forget everything learned in the classroom, for it all means nothing to them now. Death and war is all they know. While home on leave, Paul feels isolated from his family and neighbors. This is not his home anymore. He tries to write but only thoughts of sorrow and death come to mind. Paul is not familiar with his home anymore. It has come to the point where he feels more at home at the front with his friends. Society doesn't know the war like Paul and the other men do. They don't know how it feels to kill and to hurt, and they don't know the pain. Chance rules their lives now. In this story, Paul Baumer has significantly changed. His whole attitude and outlook on life has changed, for the worse. He becomes so withdrawn from the world around him. Everything has been taken from him and he feels that he has nothing else left. Death has ruled his life for so long now and he doesn't know of anything else. World War I tore apart not only the life of Paul Baumer, but of hundreds of thousands of men just like him